Through workshops we got to the heart of the connection between the Met Office brand and their audiences.
From this point we developed a number of creative approaches that could be developed into initiatives running across the whole organisation. Within a matter of weeks these were being tested, the first aimed at the public during the Hampton Court Garden Show. We developed a beautifully simple concept of ‘Fact and Fiction’ that offered visitors real facts on how climate change will affect them.
This approach of focusing on a single message not only tested well at the event but was highlighted by Defra as a benchmark for engagement.
More recently we have been involved in helping the Met Office consider digital campaigns around brand stories that evoke a sense of pride. 375 were later appointed on a 3 year contract with only a handful of national rostered agencies.
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