UN declares 2017 International
Year of Sustainable Tourism
In their words: “This is a unique opportunity to advance the contribution of the tourism and travel sector to the three pillars of sustainability – economic, social and environmental, while raising awareness of the true dimensions of a sector which is often undervalued.”
In 375’s words: “This is a great opportunity to explore new ways to engage. Many initiatives around sustainability tend to seem very high level and difficult for people to engage with on the ground. How does the International Year of Tourism actually become something people can feel a part of in a really positive way? Together, how can we create more meaningful brand experiences?
375 helps organisations action change to drive value for business and society. With over 12 years experience in Sustainable Brand Engagement, we align organisational purpose, sustainability and engagement to deliver meaningful communication.
Today, more than ever, people want to relate to the world in an engaged way. From ‘our world’ to ‘my world’.
Here are a few ways we’ve helped our clients within Tourism and Travel in their journey to change the World (detailed case studies can be found in our Work section).
How can the relaunch of one of the most iconic rail brands in the world
make travel a more sustainable journey for customers and their communities.
Rail has come along way. And with the biggest rail upgrade in a generation, we’ve created a platform to help make it the most sustainable too. Initially briefed to capture some of the sustainability stories as a short film, 375 saw an opportunity to create a unifying brand idea
that could act as a springboard. Connecting all GWR’s sustainability thinking under one theme so customers and staff can recognise it and increasingly feel they can join in and play their part.
An online platform showcasing ideas that
inspire action for a healthier, happier lifestyle.
100ideas.com searches for the ideas that make life richer, smarter, cooler, tastier, healthier, happier or just easier. Stripping back the brand fluff, dialing down the noise and looking beyond the hype 100 Ideas offers written profiles highlighting all the important stuff you need to know.
100ideas.com is a initiative created and lead by 375. It was borne out of the desire to build a platform that would turn positive intentions into actions by awakening a sense of discovery.
375 developed the concept, the brand, built the content platform and are now continuing to grow the 100 Ideas community.
Earlier this year we developed, designed and launched our first event – 100 Ideas Office. Dedicated to showcasing smart and cool ideas for the Office, the event exhibited some of the best ideas for helping to make the office a healthier, easier and better place to work. The launch event was hosted in OpenSpace, with a guest talk from designer and TV presenter Oliver Heath. We welcomed employers and employees the South west to explore the ideas that could improve life both in and out of the office.
Welcome to 375's new working environment!
Creating a brand and social strategy to
engage young people in sustainability
375 have recently helped Our Bright Future, a Big Lottery and Royal Wildlife Trust funded organisation, develop and create their new brand identity. Our Bright Future was established with the purpose to empower young people in the UK to set up and create what is rightfully theirs: a healthy planet, a thriving economy and a better future.
£33m Big Lottery funding over the next 5 years has already produced 31 live projects running around the UK, which is helping over 50,000 young people make a positive impact to both their built and natural environments. However the projects don’t just help local regions as the skills learned and experiences gained equip the young participants to go on and be sustainable pioneers of the future.
375 ran a number of workshops with youth groups ranging from 11-22yrs to understand how they think and feel about the environment.
We found that talking about green or environmental issues was not the way to engage enough of them into action, so we proposed a more direct approach around the opportunities within the green economy for future jobs.
‘Our Bright Future’ is a call to action for young, ambitious and capable individuals to create a brighter future for themselves within a thriving green economy. The visual identity and logo was derived from a ‘swipe’ which tested well with our groups and offers great opportunity for development across digital and social channels.
375 created a brand name and identity that is colourful and vibrant reflecting the energy, optimism and activity of their youthful audiences.
See some examples of the branding in action below.
At 375 we’re no strangers to welcoming interns to the team. Two of our designers, Nathan and Lorna started as interns from university and are now two key 375ers, contributing invaluable experience, knowledge and energy to the team. We have also welcomed Alice Prigent, who joins us on a year long internship from the University of the West of England (UWE) and will predominantly support on the day to day running of OpenSpace and assist the accounts team on client projects.
We know the value of new points of view and we believe great teams should always evolve. Which is why we have always enjoyed taking on interns that are full of creative energy and really enjoy applying their knowledge and skills to all areas of agency work. Whether that’s working with the creative team to complete client design briefs or with the project management team to ensure that all client requirements are met to the highest standard.