How can the relaunch of one of the most iconic rail brands in the world
make travel a more sustainable journey for customers and their communities.
Train of thought
Rail has come along way. And with the biggest rail upgrade in a generation, we’ve created a platform to help make it the most sustainable too. When Isambard Kingdom Brunel built the Great Western Railway, his actions shaped the towns and cities lining the route; with businesses and communities thriving thanks to the connections made by trains.
Initially briefed to capture some of the sustainability stories as a short film, 375 saw an opportunity to create a unifying brand idea that could act as a springboard, connecting all GWR’s sustainability thinking under one theme so customers and staff can recognise it and increasingly feel they can join in and play their part.