How does a well established Science Museum create a movement to re-invent how people think and relate to the science?
Following a complete rebrand and name change, At-Bristol commissioned 375 to develop their brand activation in line with their new manifesto in creating a ‘culture of curiosity’ and to launch their new name ‘We The Curious’.
Curious Cubes are a series of mirrored cubes we have developed that display visitor’s ‘curious questions’ on an LED screen.
The cubes pop-up in unexpected and curious locations displaying questions that are somehow relevant or juxtapose with the location. People are encouraged to interact, through film and social channels inspiring conversation and other equally brilliant questions for us all to ponder, discuss and debate. The intention is to map these question and to find out what people are most curious about, and then to use this to design and create the future.