We looked beyond ‘the corporate line’ and beyond the jargon, until we understood who they are, what they do and what makes them really different.
375 were tasked with the re-positioning of the Exor brand as a world-class leader in holistic software management of highways and other complex infrastructure assets with the potential to move and expand into other markets. In short creating a strong, agile and unified brand and communications platform that both employees and consumers can understand and get behind.
We initially held workshops with Exor employees to discover more about the brand from the inside and what they would most like to communicate as a driving force behind the company.
The outcome was the forward thinking and pioneering nature of the business, communal sense of wanting to deliver exceptional customer service and the pride in the sustainability and safety benefits of single view data collection resulting in less waste and reduced congestion.
Using the workshop feedback and looking beyond the discussions and comments to truly discover what makes Exor different, we developed their re-positioning line – ‘Being ahead by seeing ahead’. The line captured the essence of their organisation, which then stood as a pedestal from which to launch the communication platform.
We created an Exor brand book, a series of communication adverts and a short brand movie to launch to all of their employee base throughout the world. By engaging both consumers and employees through external and internal communications we were able to engage an audience and empower a workforce whilst elevating the Exor brand.
