Leveraging the Edwards brand to unite and drive a global business
For a century, Edwards have created and serviced the planet’s most important manufacturing advances. From the first lightbulb to the evolution of the technology that drives our world today.
Every second of the day, millions of people enjoy the benefits of their technical expertise. Where Edwards goes, good things happen.
Our role is in developing a consistent brand purpose that resonates cross-culturally. Gaining both leadership buy-in and engaging with all staff to both empower and educate.
Activate the brand from a sales-focussed business to a brand-forward business that is rooted in customer needs – a beacon for great new hires and great service to customers the world over.
